The only pro that I found for myself personally was that my hair was left feeling super soft. Very silken. Did it look that way? Uh no. My hair seriously looked like I stuck my finger in a light socket. I let my hair air dry and pinned it up. When it was dry I combed it out and it was frizzy like I have never seen before. Totally bananas. I proceeded to attack my hair with product and a curling iron. I got my hair under control or so I thought. My hair was like a big swirling mess of electrified cotton candy after about an hour. I attacked it later with a straightening iron. It was better but man when I brushed my hair it looked completely fried - insane. Hair still felt soft though!
After using this my hair looked 100 times worse than it did before I used it. Brutal. I will not be purchasing that is for sure and now I have all of these spare samples lying around. As a side note, I once tried a sample of a hair gel that Briogeo makes and my hair was also a huge frizz bomb after using it. I just don't think their products are meant for people that have anything other than straight hair. Not sure how this product is an award winner.
Packaging: 8/10
Easy to Work With: 8/10 (at application sure) after the fact 0/10
Longevity: not sure what to say softness remained and frizz had major longevity
Texture: 0/10 (my hair that is)
Price: 0/10
Ingredients: 8/10
Comfort: 0/10 fried cotton candy is not comfortable on one's head
Attractiveness of Product: 0/10
Would I buy this again? Didn't the first time and sure won't in the future
Overall Rating: 0/10 for me anyway