I bought this last Fall during the Sephora sale I believe. The regular price is $18 Canadian or $14 U.S. The tube is huge! Ridiculous actually. It reminds me of Benefit's BADgal lash mascara in terms of size. The mascara wand itself is an interesting shape - hourglass (see picture below). The wand is also a bit big for my taste and my smallish eyes.
When you first apply the product is goes on smoothly and with a little effort you get good results - decent volume and decent length. Better than most drug store mascaras! I haven't noticed any flaking and minimal smudging with this mascara. My only real complaint about the product other than the massive size of the tube is that I find it constricts or shrinks if you will my lashes after the product has dried and the issue seems to get worse as the day or night, as the case may be, progresses. It's like it shrinks but curls your lashes. Weird. This is a deal breaker for me I am afraid. I won't be repurchasing as a result.
Believe it or not, even with the "shrinkage" issue it's still a better mascara than most that are on the market in my opinion! Maybe if you already have long lashes you won't notice this issue as much as I do. It is a nice black colour - I have 01 noir. Not jet black but not dull either. A nice rich black.
Packaging: 4/10
Pigmentation: 10/10
Easy to Work With: 8/10 (at application but wand is big)
Longevity: 2/10 due to serious shrinkage of lashes!
Texture: 9/10
Price: 6.5/10
Ingredients: ? threw out clear wrapper that I couldn't read
Comfort: 8/10 lightweight
Travel Worthy: 2/10 big
Smudge Proof: 8/10
Flake and Clump Proof: 9/10
Attractiveness of Product: 4/10 after a few hours of wear and tear
Would I buy this again? NO
Overall Rating: 6.5/10
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